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Personal Care

Case Study    

Supplying a Global Personal Care Company With Pumps and Tank Cleaning

Alfa Laval products cut water, energy use and cleaning time by over 50%

The Client

Dabur Naturelle LLC is part of Dabur International, a wholly owned subsidiary of Dabur India, one of the largest fast-moving consumer goods companies in India. The Dabur Naturelle plant in Ras Al Khaimah manufactures products for the company’s Dabur brand of personal care products, including shampoo, conditioner, toothpaste, skin lotions, creams, moisturisers, and hand sanitizers.

The Challenge

The Naturelle plant was experiencing high vibration and noise levels, increased pump wear, frequent and unexpected breakdowns, and reduced pump capacity.
High Vibration

High Vibration & Noise Levels

Fermentation

Increased Wear & Frequent Breakdowns

Increased Wear

Making Fermentation More Effective

 

The Solution

Using Alfa Laval Joules, the online sustainability tool, an Alfa Laval engineer, along with Swedinox, calculated the sustainability savings of replacing the plant’s 5-kW lobe pumps. Joules verified reductions in the use of water, energy, and cleaning media by switching to Alfa Laval OptiLobe rotary lobe pumps. 

Based on these calculations, Dabur Naturelle agreed to a trial, replacing the seven existing 5-kW lobe pumps with the 1.73-kW Alfa Laval OptiLobe 32 rotary lobe pumps. Upgrading to Alfa Laval OptiLobe pumps cut energy costs and carbon emissions by 65%, while drastically reducing noise levels, thereby improving worker safety. Moreover, the OptiLobe did not show any signs of the wear or reduction in pump efficiency or capacity over time that Dabur Naturelle had experienced with its existing pumps.

​​Once the OptiLobe proved that calculated energy savings could be matched in real life, Dabur Naturelle not only bought the seven OptiLobe pumps installed at its UAE plant, but purchased an additional 35 Alfa Laval OptiLobe and SRU pumps for Dabur plants across the UAE, Egypt and Nigeria.

“We are very satisfied with the performance of the OptiLobe pumps,” says Karan Arora, Engineering Manager, Dabur International Ltd. “Pump uptime is very high. Power consumption is significantly lower than before.

Success with pump upgrading led to more opportunities for sustainable savings in other process lines as Dabur Naturelle continued to enhance and expand Naturelle LLC production facilities. Alfa Laval Middle East collaborated with Swedinox to conduct an equipment audit for Dabur Naturelle tank cleaning processes for its mixers and agitators.

Based on the audit, Alfa Laval’s distributor recommended a complete hot water cleaning system along with six Alfa Laval GJ A6 tank cleaning devices. The Joules sustainability savings tool identified a 50% saving in water and cleaning media consumption as well as an 80% reduction in cleaning time. It was win-win – in theory and in practice.

OptiLobe

Alfa Laval OptiLobe rotary lobe pumps are cost-effective alternatives for general applications requiring gentle product treatment and easy serviceability. Versatile, reliable and energy-efficient, these hygienic positive displacement pumps enhance both process flexibility and operational reliability.
OptiLobe

The Results

Trust and transparency are vital to driving sustainable change in any industry. The strong bonds established by Dabur, Swedinox and Alfa Laval are based on common values, knowledge sharing, and the desire to produce more, while using less. 

“We firmly believe that environmental sustainability serves as the essential element that underpins business success,” says Subba Rao, Head of International Operations, Dabur International. “Working with Swedinox and Alfa Laval has shown us that this is possible and the pathway forward.”

  • 65% reduction in energy and carbon emissions
  • 50% savings in water and cleaning media
  • 80% reduction in cleaning time